It’s tough to build your career as a brand or talent – there’s a lot of work to do…
You have to engage with fans, liaise with promoters and media, pitch yourself for opportunities, sort out bookings and contracts, be active on social media, have a cohesive brand, and get your official website online and fill it with relevant content to start with. All of these tasks may not leave you with enough time or energy to do what you do best… your talent.
Artist Management can be essential for Talents, especially in the early stages of their career. As a talent, you should consider getting an agent or management somewhere down the line if you truly want to get a firm foothold in the industry, especially in a place like Dubai or the Middle East.
Even if you’re not just starting out, but rather an experienced talent looking to achieve the next level of your career, you should consider hiring talent management.
What Talent Management Does
A talent manager handles business affairs so you can focus on refining your craft. Managers do a lot of things, all of which aim to create opportunities for you. They come up with a strategy to steer you in the right direction, while providing credibility to you and your brand.
Your management will help to build your team, including booking agents, media, publicists, accountants, lawyers, and other people who are necessary in making sure your career-building strategy is executed well. They will also coordinate with venues, promoters and other entities on your behalf, in addition to finding sponsors, licensing, advertising/ endorsement opportunities and other potential income streams for you. Great management will provide you with advice about your next moves and help you come up with sound strategy and also introduce you to their network and relevant industry people who will help in boosting your career.
So, do you need Talent Management?
It’s up to you to have a vision of what you want to become. Your manager would work with you, taking that vision, formulating a viable plan of action and executing it. If you have your vision and don’t have the team, means or time to execute it, you should consider hiring talent management.
Before you enquire about talent management, you should understand that there is a financial commitment involved. Management doesn’t come for free, which is why it’s important for you to find a good manager who will really take your vision into consideration and do what’s best for your career. Depending on the agency and your expectations of your management, talents may be charged a retainer fee to receive the services management provides, with all opportunities provided by management also requiring an industry standard 20% agency/ management fee on top. Be prepared to discuss your financial situation with your management. Honest, open communication is key to establishing a good manager-artist relationship.
Consider these questions…
Is your talent/ expertise/ personal brand clear?
Do you have a vision for yourself
Do you have the financial means to invest in yourself via management?
Do you have a message you want to share?
Do you have an audience? Who is your audience?
Motivate Talent Management
A trailblazer of the industry, Motivate Talent has curated an ever-growing scope of services for the talents we represent. Our agency provides our talent with individually personalized services including media training, brand development strategies and timelines, content creation tools, photography & videography, creative direction, contract & legal advisory, print production, graphic and brand design, book publishing, a global talent and entertainment industry network, an unrivaled digital and print media network, and completely customizable agency services.
With a global network of strategic partners in the UAE and surrounding regions, North America, Europe, Asia and beyond, Motivate Talent harnesses its unparalleled internal and external network of experts, relationships, and industry intelligence to ensure that our clients achieve receive the support, services and opportunities that align with personal, business and brand goals.