Through all of his work, Jonathan enables people and organisations to modify their approach from one-off change management to the management of perpetual change. His exceptional insights are often the catalyst that a business needs to grow because of change, helping them to shape the future of the market and open up new revenue opportunities.
As one of the first people in the country to study behavioural economics and then practically apply that knowledge to several multi-million pound business successes, Jonathan is ideally placed to open up the minds and the thinking of a diverse range of people; facilitating strategic discussion and dialogue with the most senior level executives, or inspiring an entire workforce to embrace new opportunities for a brighter future.
He is widely recognised as a significant contributor to the most cutting edge thought-leadership platforms including Google’s Think Insights and has a massive online following. Some of his influential opinions have been captured in his recently published books: ‘Business Poison: diagnosing and treating the infectious poisons that determine your business success’ and ‘28 Thoughts on Digital Revolution‘ – both of which can be found here: http://jonathanmacdonald.com/books/. He is the founder of the Thought Expansion Network (TEN), which creates change by changing the way we think.
Jonathan consistently receives the highest feedback of any speaker on the circuit and leaves a lasting impact on every audience who has the pleasure of hearing him, which translates into tangible, bottom-line business benefit.